If you talk with a recruiting officer, chances are, you're going to get very generic advice. "Do your best" and "Focus on academics, leadership, and athletics" are both common pieces of advice.

We want to arm you with the specific, timely knowledge so you can take concrete action now to help you win the scholarship. You are engineering yourself a scholarship, with the help of our insider knowledge from our experience and current contacts within the ROTC community.

Your student only has so much time and resources, it's critical that you spend that effort wisely on the right aspects of your application.